Real estate agents’ ethics for sale

May 7, 2007 at 12:41 pm · Filed under Journalism

Unfortunately, real estate agents are involved in an industry where people are handing over the vast majority of their money.

With housing prices, interest rates, rental prices and rental demand all on the increase: the situation is tense.

Like their cousins in car sales, real estate agents are pushing a product. But unlike cars, you can’t just check the odometer, pop the hood and take it for a test drive.

The shortcomings of houses, apartments, contracts and agreements are a lot easier to hide. And consumers are a lot less knowledgeable about things like construction, legal contracts – we have to rely on the agents to explain this stuff to us.

Honesty in real estate seems to be so rare, that an advertisement that used honesty caused media attention. Calling the house a ‘dump’ was a technique celebrated for not using ‘real estate speak’.

The selling agent, Paul Cooper, from Ray White, Balmain explained his decision: “People like honesty, and it’s not something that real-estate agents are renowned for.”

But – can you blame the agents, when they are trained, by their own industry to dupe their clients?

In one training course, agents are encouraged, when conveying an offer, to quote a lower figure, so that they are pleased when hearing the actual offer.

Young agents, who are trained in a class room and by their superiors, to deal in dishonesty are just following suit….. right?

And lately, as consumers, we are not in a position to complain.

With 30 – 40 people turning up at inspections, it is the real estate agents that hold the power.

Silent bidding wars are the norm, with renters desperate to secure a lease.

Lance Moult, 26, turned up to an inspection and waited for an hour, just to get in the front door. On getting his application form, Lance had to ponder what he would need to do, in order to secure the apartment.

“I have heard of mates who have given the agents wine, liquor, cash, just to get their application to the top of the pile”, he said.

“I don’t know if I would resort to bribes, but you can see why people are sucking up to the agents. They have the power.”

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Car Sales: Australia’s most dishonest profession

May 2, 2007 at 1:53 pm · Filed under Journalism

Car Sales has been voted as the number 1 most dishonest and unethical profession in Australia, every year since 1976.

Car salesmen are seen as rude, patronising, pushy and chauvinistic liars.

The car industry knows this attitude exists and they understand why.

Suzuki’s General Manager David Le Motte explains that the most regular complaints about dealers are that they are rude, or refuse to speak with women.

There have even been complaints about salesmen trying to chat up female customers.

“Our attitude is this is just not acceptable”, says Mr Le Motte.

Choice magazine reported that women still experience negative treatment and outright humiliation when buying a car or having one repaired.

Chantal Kikiris, 29, is looking to buy a car for herself, but will take her husband with her to the dealership to fend off dishonest and silver- tongued salesmen.

“I don’t want to get ripped off, just because I am a girl. I know what I want, but I know they will try to patronise me. They won’t try it if my husband is there”, says Chantal.

With 60% of cars sold to women, and 80% of buying decisions made by women, the car industry are trying to improve their image by addressing their largest market. Women.

Female owned dealerships, increased numbers of saleswomen, maintenance classes for women and cars designed by women FOR women.

These are the car industry’s way of saying to all women, “it’s not you, it’s me…… I can change”

There are ways that women can proactively ensure they don’t cast themselves in the role of victim.

In association with Toyota, the NSW Department for Women have released an Automotive Tool Kit for Women, as a way of providing advice to women setting out to buy a car. The crux of the tool kit is “forewarned is forearmed” – research well, know what you are talking about, and you are less likely to be swindled.

To further help, councils like Willoughby City Council are holding Car Maintenance Classes for women, in order to give women more confidence in understanding cars and having the knowledge that will stop the abuse of mechanics across the country.

Beaurepaires offer ‘Women on the Move’ Car Care Workshops as a free community service to teach women basic car and tyre maintenance.

Women are not only the car buyers, but AAMI has just told Australia that women are better drivers than men.

Maybe, one of these days, the dealers will stop calling us ‘Love’ and start giving a little bit of respect.

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